#4: Alex Michaelsen – The 26-Year-Old Founder & CEO Who Bet It All at 22 to Build a National Beverage Brand
Quit his job at 22.
Broke and in debt at 24.
Now, at 26, his beverage brand Leisure is stocked in every Whole Foods nationwide.
I sat down with UCLA alum Alex Michaelsen, founder of Leisure Hydration, to understand how he went all in.
He made entrepreneurship tangible by explaining the challenges with honesty.
🎬 Watch here →
Listen on Apple Podcasts →
Or on Spotify →
He discusses:
💳 How he lived with no income for 2 years (accruing debt)
🦣 How to break into a saturated industry with giants already in play
🧠 How to build a brand-focused business
💬 What he wishes his younger self knew sooner
After editing this episode, I find myself speaking in regurgitated Alex wisdom. I learned too much from him.
Hope you enjoy it — and I’d love your feedback. Your input means the world as I continue to struggle-bus this podcast thing :)
Free beverage link in the show notes!
Also, any support on LinkedIn post for reach is genuinely oh so appreciated. ❤️